Kajabi vs Kartra 2023 which saves more time and is more efficient?

Written By Matej  |  Course creation, Marketing  |  0 Comments

Do you need an online platform that integrates marketing and sales? Or do you need a membership website. Kajabi vs Kartra 2023 review.

Do you need all?

You’ve come to the right place if you’re looking for a marketing platform that can take care of multiple aspects of your business. From marketing and sales to customer support, this platforms can do it all! But which is the top solution for you?

If you are here…

This means that you have heard of Kartra and Kajabi. But are they the solution are you searching for?

Comparing Kartra vs Kajabi both offer in-depth marketing automation solutions that allow you to take an all-inclusive approach. Useful marketing technology solutions that blend different features specific to reach a specific purpose.

kajabi vs kartra 2022

In conclusion, platforms that integrates marketing and sales, reach out to a wide audience. But the two of them are very likely to appeal differently to a coach that needs to upload digital products and needs membership. Instead a business owner who needs boosting it’s marketing.

Least but not last…

What are the best new platform that integrates marketing and sales and covers all the entrepreneurs needs in 2023 .

But first a fast overview of Kajabi and Kartra. And if you are picking a learning management system then we also suggest to read Thinkific vs Teachable vs Kajabi article.

Kajabi vs Kartra 2022

Kajabi overview

Kajabi is a SaaS (Software as a Service) platform that helps businesses to create, manage and market their online courses. Kajabi has been around since 2009 and it is one of the oldest platforms in this industry.

Kajabi is a comprehensive platform that helps businesses in all aspects of online course creation, management, and marketing. It offers a number of tools for managing customer relationships with the help of CRM, email marketing tools for boosting customer engagement, and hosting space for videos. Kajabi also offers an extensive set of templates that can be used to create an online course website in minutes.

Who is Kajabi for?

The Kajabi platform has been designed for coaches and small business owners who want to create a website or blog but don’t have the time or resources to do it themselves. The company provides web hosting and domain name registration services as well as an easy-to-use drag-and-drop website builder with over 100 templates that are fully responsive and mobile friendly. Video hosting and membership area is loved by course creators.

What is Kajabi used for?

You can use Kajabi to publish content, sell products, and interact with your customers. A professional membership area for course creators needs.

Kajabi has been around since 2010 and has been continually improving its features as the demand for new features has risen. It now offers a drag-and-drop builder that makes it easy for anyone to build their own membership site. More in details about it’s features below.

Kajabi features:

Kajabi is a web-based platform that helps its users create and sell digital products. The Kajabi features are:

  • The Kajabi Builder for creating digital products. A drag and drop builder that makes it easy for anyone to create their own membership site.
  • A full suite of design, video, and marketing tools
  • Kajabi Store for selling digital products
  • A built-in CRM system
  • Unlimited email marketing
  • Project management tools
  • Kajabi Academy for learning how to use the platform and get more sales
  • The Kajabi Blogs which offer valuable content on how to use the platform and increase your online sales.

Kartra overview

Kartra is an all-in-one marketing and communications platform that helps to organize and manage the workflow of marketing professionals.

The Kartra platform offers services such as media buying, email marketing, social media management, influencer marketing, content development and more.

With Kartra, companies can have all their funnel campaigns in one place which helps them to save time and money.

Who is Kartra for?

Kartra is a platform for content creators, publishers, and marketers. It helps them create, manage, distribute and monetize their content. Kartra is an all-in-one solution for all their needs – from developing the idea to publishing it on various channels.

What is Kartra used for?

Kartra is a digital platform that allows marketers to manage their digital presence. The Kartra platform is designed to provide a unified customer experience across all channels.

Web-based platform for managing and marketing content. It was created to help content creators with every aspect of their work, from the initial idea to the final product.

The Kartra platform is built on four pillars:

  • Content Management
  • Marketing
  • Collaboration
  • Social Media Management

Kartra features:

The Kartra platform offers many features that are designed to help marketers achieve their marketing goals.

Some of these features include:

  • Customer data management
  • Marketing automation
  • Marketing analytics
  • Mobile marketing automation
  • Surveys & Quizzes
  • manage affiliates and much more

At the end Kartra is a platform that helps entrepreneurs and businesses to have a hole picture of what they do. It also allows you to distribute and monetize your content at one place and connect the whole selling funnel together.

Kartra vs Kajabi – The winner is?

Between Kartra and Kajabi … both great tools with their own benefits. However, they are mainly suited to different types of users with different needs. For example, Kartra is better for managing content campaigns while Kajabi is well-suited for website building.

If you’re looking for a the winner, take a look:

The best is Kartra if you need:

  • a complete and comprehensive platform that includes all the features a digital agency needs. It has an advanced CRM, project management, invoicing and accounting system. It also has a powerful marketing automation suite that helps convert leads into clients without any human intervention.
  • everything. Your business an all in one solution for customer support, domain registration, hosting, email and more. This means that Kartra can be used for all of your needs – not just for content marketing or managing clients.
  • a flexible and modular framework for managing the full experience of an organization. It’s also an AI-driven content management system.

The Kartra framework is based on the belief that organizations should be able to customize their workflows to suit their specific needs. This gives them the ability to build and grow in a way that suits their goals and objectives.

The best is Kajabi if you :

  • want to only sell digital products and wish to have all the tools
  • you’re a course creator and need a platform to handle the courses
  • need to focus on e-commerce, marketing and membership sites. They allow users to create websites, landing pages, blogs, online stores, and more with drag-and-drop functionality.
  • need a marketing software that helps your business to create and manage your online presence. It has features like lead capture, landing pages, email marketing, social media management, and more.
  • need video hosting and membership

Kajabi is the best compared to Kartra because it offers a complete suite of tools for marketers to build their digital presence. It provides a variety of tools for creating, managing and selling digital products. It has an extensive set of features, an intuitive interface and a large community of users.

kajabi vs kartra

What is the difference between Kajabi and Kartra?

Main Difference Between Kartra and Kajabi are the specific that makes Kajabi the king for content creators. Kartra instead is a full all in one marketing solution, that includes also Kajabi functionalities but at a novice level. If you want a combination of both look at Systeme.io. which is gaining more costumers day bay day, because of their accessible prices.

This are two different platforms for building websites. Kajabi is a membership site that you can use to build membership sites, courses, and e-commerce stores. Kartra is a platform for building websites with more features that suit the needs of small businesses and agencies.

The difference between Kajabi and Kartra is mainly in the features they offer. Kajabi has the functionality of a membership site with courses and e-commerce store while Kartra has more features that cater to the requirements of small businesses.

Both software platforms that are used for creating and managing membership sites. They also offer a wide range of features to help you run your site.

Kajabi is also a content management system that you can use to create your web pages and blog posts. You can also use it to sell your products or services online. With Kajabi, you can share your content with others, manage your email marketing and social media campaigns, and measure the performance of all of these efforts.

Kartra 2023 is a platform that helps you manage the entire customer journey through automated engagement. It includes tools for lead generation, lead nurturing, sales automation, CRM integration and more.

Kajabi is an all-in-one digital marketing platform that can be used to create websites, manage email marketing, generate leads, and more. It has a free trial option and a paid subscription.

The main difference between these two platforms is the type of users they are targeted at. Kajabi 2023 targets small businesses while Kartra 2023 targets digital agencies that provide content marketing services to their clients.

Kajabi and Kartra Both platforms offer powerful features that help entrepreneurs build their digital business from start to finish. They also provide different features and different pricing options which makes it difficult for customers to decide which one is the best fit for them.

When it comes to creating a successful business, time and money can be tight. The good news is that there are platforms like Kajabi and Kartra that offer powerful features for entrepreneurs at an affordable price. One of the emerging star of 2023 is Systeme.io.

The Pros and Cons Karta vs Kajabi

Kartra Pros and Cons

ProsCons
1.You no longer need to purchase separate marketing platforms that only provide one or sometimes two features, because they offer a comprehensive marketing platform.No free plan to test it out and see the functionalities. You need to trust your credit card to start the trial.
2.All of the pricing plans have access to all Kartra tools. These include the world-class, professionally designed template library and marketing automation. Only the starter doesn’t have the agency feature.No beginner-friendly pricing plans
3.Automatically tracks and manages your leads, customers, and transactions.No possibility for blogging and content traffic.
4.You can choose from a wide array of built-in templates to decorate your site or create your campaign.Users can only make simple one-page websites.
5.The modern business doesn’t do without proper customer care services. Their scheduling and helpdesk tools allow you to easily manage customer inquiries!Slow customer service turnaround
6.Helps businesses grow by automating their email campaigns and creating professional marketing emails. Users can set up autoresponder sequences, create landing pages, and develop a variety of email marketing campaigns. And all works and is connected.Customers want their problems solved as fast as possible. Turnaround times not what you pay for.
7.Offers in-depth analytics and offers a simple way to process examine and interpret data in order to make wise decisionsThe starter plan has a 50 GB limited bandwidth.
8.Friendly to marketers as they can use A/B split testing to determine which message or conversion offer drives the most conversions. Both on landing pages and emails. Course creators it finds oppressing. Not a lot of features are specific for content crators.
9.This can be the most common issue for any e-commerce owner. The good news is that in today’s, there are many payment gateways integration to choose, from which you can choose to serve your customers.Poor membership site options.
10.If you have no custom domain they will assign one for free.Poor student experience for courses.

Kajabi Pros and Cons

ProsCons
1.Powerful yet easy-to-use course creation tools.Price range a little on the high end.
2.Includes a website and page builder, online course creation tools, blog feature, and membership site builder14 days free trial.
3.Dozen of customizable templates includedTax are not integrated.
4.Automation features so you can make email marketing more efficient. Marketers have to constantly be on the lookout for new ways to engage and retain customers. Email marketing is one of the most cost-effective channels for achieving these goals.Limited integrations with the payment gateways.
5.Native video hosting will allow people to upload their videos directly to the website. This will save time and eliminate the need for a third-party video service like YouTube.No option to give a certificate at the end of the course.
6.Quizzes and surveysLimitations on how much products you can have..
7.Explicit student analytics for a precise analyse of their pathsA very limited number of funnels.
8.Great customer serviceMaximum of 3 websites even on premium.
9.If you have no custom domain they will assign one for free.Little complicated for a non tech person.
10.Can do webinars and events
Bad value for money.

If you want more for your money look at the suggestions we prepared in the price comparison section.

Price comparison

Monthly plans

Kajabi pricing compared with Kartra costs.

Let’s compare on a monthly basis . But not only of this too but also other similar systems that are good for course creators.

Shortly comparing also Systeme.io that is similar to Kartra and Kajabi. Also Teachable.com and Thinkific that are more for course and content creators. Why compare others. Because you can test them out for free as they have a Free Starting plan. If you are a course creator you should also check the article for Kajabi free alternatives, it’s a much deep comparation, not only the price plan.

WebsiteFree planPrice Plan 1Price Plan 2Price Plan 3
KajabiNO$149/month$199/month$399/month
KartraNO$99/month$199/month$299/month
Systeme.ioYES$27/month$47/month$97/month
Teachable.comYES$39/month$119/month$299/month
Thinkific.comYES$49/month$99/month$499/month


Kajabi and Kartra are for sure the most known, but there are also reliable new entries that shine among others. If you compare Systeme is the more similar to Kajabi and Kartra. But for LMS you can use also Teachable and Thinkific that don’t offer so much functionalities.

When you should not choose Kartra?

Kartra is also a cloud-based video platform that is designed for online training. If you want to have a lot of videos you should think twice.

The starter plan has limitations on bandwidth and videos. This means that the user would not be able to upload more than 50 videos. Even paying $99 per month you don’t get unlimited videos. In Systeme.io paying $97/month you get all unlimited. Kartra price for hosting your videos and for checkouts is pricey and doesn’t have so many options. Basically is very limited.

In Systeme.io for $97/month you get unlimited Courses, Students, Contacts, Emails, Sales funnels, Sales funnel steps, Blogs, File storage space, Automations, Workflows, Email campaigns, 1-click upsells, A/B tests, Assistant accounts, Evergreen webinars…

There are other limitations as 50 GB of bandwidth. Prepare yourselves to upgrade fast. Kartra cost rises fast.

For hosting your courses there are better options.

Is Kartra expensive compared to others?

Kartra costs are for all they offer on a medium high range.

When you should not choose Kajabi?

Kajabi price includes a lot for a course creator but, if you want to have only your brand the problems starts. The ability to Remove Kajabi Branding is only at a cost of $199 a month.

If we compare the direct competitor Systeme.io, all the pricing include removing their branding. Only in the free package you can not remove it. At the end if you pay $27/month you can remove it. Instead Kajabi cost is not so user friendly. You will pay a price of $199 a month if you want to remove it. As I pay monthly, it seems to me obviously that I can remove their branding… If I don’t pay they can erase my account. To my disappointment Kajabi roles forces to pay $600 more a year to get their branding out of my sales pages and my landing pages.

Advanced Automations as funnels, upsells and down sells are also included from the price of $199 a month.

Is Kajabi expensive compared to others?

Kajabi prices are indeed on a high end. A lot of good competitors emerged in the last few years. Some of them are Teachable, Thinkific, Systeme.io,…

They are a premium web hosting service for business owners looking to create their own websites and sales funnels for their offers. The price of the service ranges depending on what features you’re looking for, and is competitive with other services in the industry.

Is it worth it?

As a business management software that provides everything you need to set up, run and grow your business. But if you are asking yourself if you got a deal. I can tell you that is a comprehensive tool to streamline your business, but Kajabi in 2023 do not offer affordable price range for entrepreneurs and small businesses. There are so much other competitors that offer the same or even better solutions.

Is Kartra the best competitor of Kajabi?

Kartra offers advanced automation features that can help you improve your conversion rates. That Kajabi doesn’t implement yet. But to tell you the truth is not the only one. Systeme.io also has a/b testing of better landing pages, 1-click upsells, order bumps,… As Kajabi is lacking it.

The three most important benefits of All-in-One Marketing Tool are that they save you time and money, allow for more mobile focus, and ensure higher level content quality.

So Kartra and Systeme.io are both All-in-One Marketing Tool Kajabi have a little more restrictions.

There are others like Groove funnels, and Clickfunnels. Check the article ClickFunnels VS Systeme.io VS Groove funnels The best Landing Page Creation Tool Complete Comparison.

There is also a new platform passion.io, that allows you to create your own app that is more marketing friendly than a website. Innovation is key to success when launching your first app. You can build it yourself with Passion.io easy tool in a few minutes and have your own product, away from the noise of an overcrowded web. With the app you give customers a chance to ‘live’ in the new app by offering communities, courses and challenges for any kind of device. All in their phone.

Which is the best for email marketing?

Marketing is a tricky game and it’s never easy to know which is the best tool. With so many options on the market, it can be difficult to choose which one will work best for your needs.

When it comes to email marketing, there are two platforms that stand out from a long time. Kartra and Kajabi offer many different features that can help you grow your subscriber list, convert more sales, and retain customers. Which email marketing platform is best for you? Read on to find out!

Kartra is a powerful email marketing software platform that offers integrations with major CRMs, payments, DRPs, and more. With Kartra’s innovative API, you can maximize your marketing opportunities so that you can get maximum results from the time you invest. The platform also has a user-friendly interface to make it easy for people to work with.

Kajabi is an email marketing platform that offers integrations with social media platforms, affiliate programs, and more. The platform also has pre-built ecommerce plugins and a drag-and-drop editor for customizing your landing pages. The user interface of the platform is intuitive and simple to use.

What is the best of Kajabi email marketing platform?

Kajabi is a website that focuses on automation and marketing. You can use the site to create an email list, add subscribers, and send beautiful email newsletters in minutes.

What is the best of Kartra email marketing platform?

Kartra is a great platform for small businesses, especially as compared to other platforms, as it is more affordable and has all-in-one features. It’s has al integrated and works. But for a big company their email marketing platform is a bit restricting.

What it can do?

Kartra lets you turn on a host of automations based on your recipients’ behaviors. You can, for example, set emails to be automatically sent out after a specific time or only to people who clicks on a certan link. Unsubscribe people when they haven’t opened any emails in 30 days, etc.

What is the best for?

The pricing plan Kartra Starter is perfect for those who are just getting started with an online business and small companies with a list of emails under 2500 contacts.

Conclusion which is the best email marketing platform

The email marketing features of both platforms are excellent and you can be sure that your digital marketing efforts are going to be boosted.

Comparing a litter dipper it seems that Kartra email has a bit more to offer, but it might not be the right fit for everyone. What makes me more enthusiastic about it is the split testing option. As In Kajabi there are non options for split test and pick the best.

The final verdict – Kajabi vs Kartra

At the GetApp website the overall rating of Kajabi is 7.66/10. A very pure Value for money 3.4/5.

Kajabi review

A little better Kartra with the rating of 8.62/10. With a Ease of use valuation of 4/5

kartra review

The best for course creators

Kartra is a software that helps businesses manage their team and projects. They provide a full suite of project management tools that are easy to use and integrate with other systems.

Kajabi is an online marketing platform for curse creators that offers its users the ability to create, publish and manage their websites, landing pages, e-commerce stores, and a in deep membership area.

Definitely for selling online courses the top option for membership and webinars is Kajabi. Is even more friendly for the final user (the one that buys the course). A much more in deep features for courses.

The best for a small business

Kartra is a platform for small businesses to create and manage their websites. It offers a wide range of features and tools for managing content as well as a CMS that is easy to use.

Kajabi is an all-in-one marketing platform that offers various tools for managing content, email marketing, lead generation, sales and more. It also has an easy-to-use CMS to manage all the content on the site. As offers a blog option for your content creation.

Both Kartra and Kajabi offer beautiful templates which make it easy to build websites quickly and efficiently. They are also both cloud based which means that you can access your website from anywhere with internet connection.

We recommend Kartra if you are looking for a simple way to build your website without any coding knowledge or experience required. And you need to exploit your marketing to the next level.

The best for a big business with multiple employees (agencies)?

Kartra is a software platform that is used by agencies to manage their clients, projects and employees. And it has a proper agency function, where you can pick among multiple options how to handle your business with Kartra.

For big companies both platforms has a helpdesk or for Kajabi multiple admin accounts.

For agencies with contracts Kartra is the more sophisticated option to manage your clients.

The comparation Kajabi vs Kartra 2023 which saves more time and is more efficient is now completed. With the winner as more complex all in one platform the Kartra platform.